Kylie Jenner made her Victoria’s Secret Fashion Show debut wearing a $50 million diamond-encrusted Fantasy Bra, featuring 4,410 natural diamonds and a spectacular 75.54-carat yellow diamond. The record-breaking creation is the most expensive Fantasy Bra in the brand’s history.
Kylie Jenner has captured global attention after walking the Victoria’s Secret Fashion Show runway in one of the most expensive pieces of lingerie ever created.
The American reality television star and beauty entrepreneur wore the extraordinary $50 million Fantasy Bra at the show in Los Angeles on October 18, 2026. Designed by luxury jeweller Jacob & Co. in collaboration with Victoria’s Secret, the creation combines high jewellery craftsmanship with the glamour of the iconic fashion show.
The appearance marked Jenner’s first time walking the Victoria’s Secret runway, making it a major moment in her fashion career.
What Makes Kylie Jenner’s $50 Million Fantasy Bra So Expensive?
The Fantasy Bra features 4,410 natural diamonds with a combined weight of 1,373.39 carats. Its centrepiece is a remarkable 75.54-carat radiant-cut Fancy Vivid yellow diamond.
The diamonds are set in 18-karat gold, with white and yellow gold used in the intricate structure. Unlike conventional bras, the design contains no fabric base. Instead, it relies on a carefully engineered arrangement of gold and diamonds designed to move with the wearer.
The piece consists of 3,218 individually designed components. A team of 15 artisans spent more than 1,000 hours creating and assembling the elaborate design.
Valued at $50 million, it has surpassed previous Fantasy Bras to become the most expensive version in the collection’s history.
Jacob & Co. Creates a Jewellery Masterpiece
The creation was developed by Jacob & Co., the luxury jewellery and watchmaking company founded by Jacob Arabo.
The design combines multiple diamond cuts, intricate settings and articulated gold components to create a piece that functions as both jewellery and runway lingerie.
According to the designers, the challenge was to make the elaborate structure follow the body’s contours while maintaining flexibility and showcasing the diamonds from different angles.
The result transforms a traditional lingerie piece into an elaborate work of high jewellery.
Fantasy Bra Returns After Eight Years
The Fantasy Bra has been one of Victoria’s Secret’s most recognisable fashion traditions since 1996, when the first version was introduced.
Over the years, several prominent models have worn these elaborate creations. In 2000, Gisele Bündchen wore the Red Hot Fantasy Bra, valued at $15 million at the time.
The most recent Fantasy Bra before Jenner’s appearance was worn by Elsa Hosk in 2018. That design, created in collaboration with Atelier Swarovski, was valued at approximately $1 million.
The 2026 edition marks the Fantasy Bra’s return to the runway after an eight-year gap, with its $50 million valuation setting a new record for the collection.
Celebrities Attend the Victoria’s Secret Fashion Show
The 2026 event brought together prominent figures from fashion, entertainment and popular culture.
Jenner’s boyfriend, actor Timothée Chalamet, attended alongside members of her family, including her mother, Kris Jenner.
The runway also featured familiar Victoria’s Secret models, including Bella Hadid, Adriana Lima, Joan Smalls and Candice Swanepoel.
Musical performances by Katy Perry, Megan Thee Stallion and Tate McRae added to the entertainment programme.
The show also featured the Angels Among Us reality series, which follows the search for new modelling talent. Solange Omon was announced as the programme’s winner.
Will the $50 Million Fantasy Bra Be Sold?
Although the Fantasy Bra was created for the runway, it may not remain solely a display piece.
Following the fashion show, Jacob & Co. confirmed that the $50 million creation would be available for private purchase. The jeweller has not publicly disclosed an expected selling price beyond its stated valuation.
The possibility of a private sale adds another dimension to the story, turning the record-breaking runway design into an extraordinary potential acquisition for a luxury collector.
Victoria’s Secret Continues to Reinvent Its Fashion Show
Victoria’s Secret has been working to refresh its public image after years of criticism over its representation of women and traditional beauty standards.
The brand returned to a revamped runway format in 2024, incorporating a wider range of models and styles. The 2026 show continued its blend of established fashion traditions, celebrity appearances, elaborate lingerie and high-profile musical performances.
Jenner’s appearance in the $50 million Fantasy Bra reflects the brand’s strategy of combining celebrity influence with spectacular fashion moments.
With thousands of diamonds, more than 1,000 hours of craftsmanship and a record-breaking valuation, the Fantasy Bra has become one of the most talked-about highlights of the 2026 fashion season.